Corporate Events and Social Responsibility Projects
JUJU, who wholeheartedly believing in the spirit of sharing ideas and fully supporting this mindset, took part in the TEDx Reset event on the theme of "Remaking" in Istanbul in 2018. JUJU bracelets, placed in the bags of all attendees, not only added color to the venue but also increased social media interaction as the audience tagged the TEDx and JUJU accounts and shared their bracelets.
On International Women's Day on March 8, Borusan Otomotiv gifted eight different models of JUJU bracelets and necklaces specially designed for all female employees. As a brand that received awards for its female-friendly initiatives at the Women-Friendly Brands Platform in 2022 and 2023, this project was also very meaningful for us.
In 2019, for W Hotel, special design bracelets were placed in all rooms for six months, welcoming W Hotel guests with the hotel's global message of the year on one side, "W Loves U," and the W Hotel logo on the other. This project garnered great acclaim from all W Hotels across Europe.
W Istanbul continues to keep the pulse of the city with a series of colorful and diverse events. The third edition of the "What She Said" event, held at W Istanbul, featured inspiring women in the fields of fashion, music, design, art, and technology as speakers on panels. One of the speakers was Özlem Çöllü, one of the founders of JUJU, talking about the growing brand JUJU and their design inspirations and perspectives.
In 2022, VDF Insurance, on the occasion of its own founding anniversary, gifted special bracelets designed by JUJU with its own logo and corporate colors to all of its employees.
Since 2021, the Harvest Series events, aiming for both global and individual mental and physical well-being and serving as a convergence of ideas, exploration, music, and connection, have brought together participants from all around the world, along with inspiring speakers, at both the Bodrum and London events. We continue to add color to the event with our specially designed bracelets.
In 2023, we conducted a similar project for The Stay Hotel Group's Bebek Hotel. Bracelets were designed with a map of Bebek, with the location of the Bebek Hotel marked with a dot. Alongside, a playful note saying, "If you get lost, you can find your hotel by checking your bracelet" continues to welcome Bebek Hotel guests since the beginning of the year.
In 2023, as part of our project with Galatasaray Sports Club for Mother's Day, special Mother's Day bracelets were designed from our fine gold collection for the Mother's Day picnic, and they were gifted to all the mothers.
In another project developed in collaboration with UCIM, the International Association for the Fight Against Child Abuse, we united our forces with UCIM. We continue this social responsibility initiative by donating all the proceeds from the sales of the blue UCIM bracelets, designed to represent UCIM's blue butterfly, sold in JUJU stores and on the website, to the association.
As part of the Women-Friendly Brands Awareness Awards ceremony, JUJU, as one of the Women-Friendly Brands, gifted specially designed JUJU bracelets to all the attending and award-winning brands. Proudly taking our place in such social responsibility projects, the JUJU brand often is highlighted in the media for projects that involve positive discrimination in women's employment and for providing employment for low-income housewives who wish to work from home.
In 2021 and 2022, we added another social responsibility project to our list by sponsoring the 'Inspirational Speakers' session of the MOM Talks event, which was launched with the slogan 'The Future Starts with Mothers.'